Before any website is created, Dallas Partners follows a standard planning and delivery process, developed in-house, designed to optimize the development experience for the client. Below is an example of the typical process followed by Dallas Partners.

Discovery

• What is our business model? B2C/B2B? Who is our customer?
• What are the goals of the company in the short term vs. long term? What is the ultimate goal and what phases need to happen to get there?
• Have we done a SWOT (analysis of Strengths, Weaknesses, Opportunities, and Threats)?
• What differentiates us from our competitors?
• How do we measure a return on investment?
• More...

Creation of Technical Project Plan

• Define all the needed elements of the website based off of discovery, brain storming sessions, and technology trends. 
• Define special functionality
• Explain ROI, website valuation and success criteria
• Include full cost and line item pricing
• Include a delivery timeline

Master Service Agreement

• Define responsibilities
• Include legal agreement
• acceptance and signature

Creation of Design Brief

• The design brief is the master plan used by the graphic team in developing a compelling design.
• A design brief provides our clients the ability to compare multiple designs to one another in an ‘apples to apples’ approach because each design will be based on the underlying design brief. To put together a design brief, we do a quick evaluation including websites with the same industry, the competition’s websites (and functionality), and ask generally what likes/dislikes/must-haves need to be a part of the design. Page navigation and flow is defined in this phase.
• Once the design brief is presented and accepted, the design work can begin. Two to three designs will be created for each website. One design will be chosen as the finalist to use for the website. Tweaking, feedback and collaborative opinions are encouraged.

Programming

• After a design is chosen and accepted, the design morphing process and programming will begin. Depending on the level of effort and scope, specific meetings covering progress may be request by Dallas Partners. The intent is to stay on target throughout the building phase without wasting time on unneeded efforts.

QA (Quality Assurance)

• Software testing is itterative and will be executes as each element is created. After all programming is completed,  Dallas Partners encourages our clients to perform user interaction testing while the Dallas Partners staff performs security vulnerability, validation and any additional functionality testing. When ecommerce development is requested, this is also the phase in which our clients can test real and fake transactions.

Delivery

• The website is complete and made live