The cuisine at Patrizio is based in traditional italian family fare, but refreshed, and revitalized with more modern approaches. Patrizio's has many locations throughout the Dallas/Fort Worth metroplex. Patrizios.net is the second webstie created by Dallas Partners for Edward C. Bailey Enterprises.

The Goal:

When the Bailey team approached Dallas Partners, they were looking to greatly improve their web presence. Before work began, the Dallas Partners team created a detailed website valuation by taking the number of site visitors, finding a conversion rate and assigning each convert a dollar value amongst other variables. By analyzing the analytics, Dallas Partners was able to identify a specific demographic not previously known. The goals of the new web site were to bring the brand's value above the industry standard with a new cutting edge design, market to this new demographic goup, increase impact to the user base by building around the most used features which were found in the website analytics, increasing sales instantly by introducing online gift card purchase and adding the ability for users to order and pay for catering through the website.  

The Solutions:

Home Page The Patrizio home page includes design elements found in old world Italy including a flare for a new bold direction. This simple yet appealing look is enhanced by the main call to actions on the page, which are to browse the menu, buy a gift card and find a location. Click on the image to enlarge
Online Ordering This Patrizio system will take orders for gift cards and catering.. All within seconds, the system: Takes an order Charges the user's credit card using the authorize.net payment gateway  Inserts money in the merchant account Notifies a staff member and kitchen staff that a catering order is ready to be made Notifies the user that the purchase has been made and the order will be ready at the designated time.
360' Panoramas of the interior The next best thing to video is a 360' panorama virtual experience of each of the dining rooms in each location. Potential private dining patrons can control the speed and direction of the 360' view of each private dining room.