Bailey's Prime Plus is a new upscale steakhouse concept crafted by prominent Dallas restauranteur Ed Bailey.  He believes the attributes that make a steakhouse truly great are a menu crafted with heart, a dedicated staff to deliver impeccable service, an award winning wine list and an out of this world atmosphere with comfortable elegance. The design of thier restaurants feature grand dining rooms, adorned with well-appointed contemporary artwork; exquisite private dining rooms, world-class wine cellars and a modern bar and lounge. With his eye for detail and incredible vision, Mr. Bailey has created the most spectacular dining environment you'll ever find anywhere.

The Goal:

When the Baileys team approached Dallas Partners, they were looking to greatly improve their web presence. Before work began, the Dallas Partners team created a detailed website valuation by taking the number of site visitors, finding a conversion rate and assigning each convert a dollar value amongst other variables. The result was a website valuation in the seven figure range. The goals of the new web site were to bring the brand's  value to above the industry standard with a new cutting edge design and over all user experience, increase impact to the user base by building around the most used features which were found in the website analytics and increasing sales instantly by introducing online gift card purchase capabilities. After implementation and using the same valuation method, the new Baileysprimeplus.com website valuation was measurably and drastically increased. 

The Solutions:

Home Page The Baileys Prime Plus home page delivers the upscale look and feel that communicates the spirit of the 1930's steakhouse in America. It speaks to the interior decor one might find in a Baileys Prime Plus steak house. This simple yet stunning and elegant look is enhanced by the main call to actions on the page. Click on the image to enlarge
Online Ordering One of the Call-to-Action elements is the online gift card sales. All within seconds, the system: Takes an order Charges the user's credit card using the authorize.net payment gateway  Inserts money in the merchant account Notifies a staff member that a gift card is ready to be sent Notifies the user that the purchase has been made.
Performer RSS Another unique feature of BaileysPrimePlus.com is the live performance schedule and RSS feeds. Administratively, the Baileys team can add new performers, their schedule and sample music. The result is a RSS subscribable list of upcoming events.