Search Engine Optomization (SEO)
Search Engine Optimization (SEO), or organic optimization, is the art and science of boosting your website’s rank to the top of the search engine’s results page. SEO is a time consuming process and a long term approach to targeting your customers. Dallas Partners has developed key ways to strengthen your position in search engine results. This service can be used with your existing website or a Dallas Partner’s Dynamic Website System.
Search Engine Marketing (SEM)
Search Engine Marketing is the process of advertising your website through a search engine even if you already appear in a search engine’s result list. This process is slowly replacing traditional marketing avenues. SEM gives you immediate results, greater control, a higher ROI, and an instant marketing presence. The basic principal of SEM is that you are only charged when someone clicks on an ad, not when your ad is viewed. Checkout resources provided by Google to the right.
Stealth Marketing
Stealth Marketing is the practice of identifying blogs, forums, social networks, and listservs that pertain to your specific business and using those services to insert helpful messages about your website targeted to your specific audience. This is not a "mass spamming" or "blanketing" of ads on conversational based websites. Stealth Marketing works because each communication is authentic and personal to other people that are interested in your product and or services. As a secondary benefit, it also helps with SEO because of the opportunity to increase the number of quality sites that link to your website.
Services
Dallas Partners can provide these services with two options. Please email: info@dallaspartners.com for pricing.
- We can provide these services on a yearly basis. The results are directly measurable with the integration of Google analytics. We will do all the set up work and the maintenance of the account. We stay on top of trends and new technologies in the SEO/SEM world and can immediately implement new practices when they become available.
- We can train your staff on how to perform SEO, SEM and Stealth Marketing online. This training course is usually 4-6 hours on each subject and we will be available for 2 weeks after training for any follow up questions.