Dallas Partners offers training and services for SEO, SEM and social media marketing. Please contact us for details.  


Search Engine Optomization (SEO)

Search Engine Optimization (SEO), or organic optimization, is the art and science of boosting your website’s rank to the top of the search engine’s results page. SEO is a time consuming process and a long term approach to targeting your customers. Dallas Partners has developed key ways to strengthen your position in search engine results. This service can be used with your existing website or a Dallas Partner’s Dynamic Website System. SEO is made up of two distinct efforts. 1. Internal: Changes that can be made to the website and 2. External: How the website interacts with the rest of the internet. Dallas Partners has created steps that are based on strategies and examples created from recommendations by Google and the internet SEO community along with our experience of what works well in order to execute both internal and external tactics. 


Search Engine Marketing (SEM)

Search Engine Marketing is the process of advertising your website through a search engine even if you already appear in a search engine’s result list. This process is slowly replacing traditional marketing avenues. SEM gives you immediate results, greater control, a higher ROI, and an instant marketing presence. The basic principal of SEM is that you are only charged when someone clicks on an ad, not when your ad is viewed. 


Social Media

Social Media  helps to projects a voice for the company, position your company as experts at what you do, interact with customers and keep your business top-of-mind. The ever-changing world of social media can be somewhat confusing and cumbersome to most small-to-medium sized companies. 

A recent study of B2B marketing, (*Outsell Marketing and Ad Spend Study 2010) reflects our approach to Social Media:

• Websites generate the highest ROI, integrated marketing programs that drive website hits and traffic are the most effective. Our approach is to leverage social media drives leads back to the website AND to drives engagement.
• Cross-media marketing is most effective: 78% combine three or more major marketing methods to maximize effectiveness*

Once you’ve decided to jump on board the social media bullet train, you need to make the internal decision about who is going to be dedicated to managing it. Social media can take time to learn, hours to set-up and several hours to manage weekly depending on your company size this may vary. 

Social media Management is not a function that operates separately from the rest of the business it is coherently integrated with every function. Being so, it should be a strong part of the marketing strategy for your company and not simply a passive tool. Your social media strategy is just as important as your overall marketing strategy.