Marketing

SEO, SEM, and the social web

Dallas Partners offers training and services for SEO, SEM and social media marketing. Please contact us for details.  



Search Engine Optomization (SEO)


Search Engine Optimization (SEO), or organic optimization, is the art and science of boosting your website’s rank to the top of the search engine’s results page. SEO is a time consuming process and a long term approach to targeting your customers. Dallas Partners has developed key ways to strengthen your position in search engine results. This service can be used with your existing website or a Dallas Partner’s Dynamic Website System.


Search Engine Marketing (SEM)

Search Engine Marketing is the process of advertising your website through a search engine even if you already appear in a search engine’s result list. This process is slowly replacing traditional marketing avenues. SEM gives you immediate results, greater control, a higher ROI, and an instant marketing presence. The basic principal of SEM is that you are only charged when someone clicks on an ad, not when your ad is viewed. 


Social Media

Social Media Marketing is the practice of identifying blogs, forums, social networks, and review sites that pertain to your specific business and using those services to insert helpful messages about your website targeted to your specific audience. This is not a "mass spamming" or "blanketing" of ads on conversational based websites. 

 

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